SAS in Telecom Industry
1976. year
SAS started its business with the goal of enabling companies to make decisions with the help of data and analytics.
15 years
Continuously positioned among the leading manufacturers of MarTech and solutions aimed at advanced client analytics (CRM/Marketing analytics).
400+
The telecom company uses SAS analytical solutions and tools for various business initiatives
80
Countries around the world where leading telecoms use SAS solutions
SAS – the global leader for MarTech solutions and analytics
Cross-Channel Campaign Management Q4 2024
Real-Time Interaction Management Q1 2024
Customer Analytics Technologies Q2 2024
SAS CI 360 MarTech Modular Platform
SAS Customer Intelligence 360 enables a complete process of user-interaction orchestration – from managing data from various source systems to delivering personalized communication on preferred communication channels, with automated intelligent decision-making (NBO/NBA) and integrated advanced analytics and AI services.
Visual tool for segment creation and advanced targeting
Simple creation and management of customer segments through a drag-and-drop interface,
activation in batch and in real time.
Personalized communication with the client based on interactions (across channels) and CRM data
Activation of campaigns by combining behavioral tracking data and customer CRM profiles.
Campaign and customer-journey orchestration
Activation and orchestration of communication across digital and traditional channels.
Marketing Decisioning – automated decision-making
An intuitive tool for automating real-time decision-making (NBO/NBA).
Marketing Plan – automation of activity planning
Management of marketing resources and a collaboration platform.
Analytics and reporting
Analytical insights, campaign analysis and optimization, advanced reports.
Simple and flexible integrations with the client’s other platforms/systems
Open integration approach and connectors for faster integration (data sources/channels/AI platforms).
