IBM and business analytics systems
1960.
IBM pioneers in the development of data management and business analytics systems
175+
Countries around the world whose organizations use IBM solutions for BI and analytics
23.000+
Number of clients using IBM business analytics solution*. Leader & Visionary recognized in IDC MarketScape (2025) and Gartner Analytics & BI Platforms (2025)
*Source: IBM Business Analytics - White paper
IBM is highly rated in the BI segment
Gartner on IBM (Strengths):
Visionary in analytics and reporting: IBM has been recognized as a Visionary in the Gartner Magic Quadrant for Analytics & BI Platforms, emphasizing its strong reporting capabilities and customization options tailored to diverse business roles.
AI innovations: With IBM watsonx BI, a generative AI agent, Cognos enables automated report creation and analytical insights through conversational analytics.
Flexible deployment: Cognos can be deployed in the cloud, on-premises, or in hybrid environments, with specialized solutions for industries such as finance, healthcare, manufacturing, and retail.
Source: IBM
Source: Gartner (2025), Magic Quadrant for Analytics and Business Intelligence Platforms
IBM is a leader in data integration
Gartner on IBM (Strengths):
Data integration vision:
IBM offers advanced data integration tools that meet most modern business needs, including support for multiple integration types, unstructured data processing, hybrid deployment models, and approaches such as data fabric architecture. AI capabilities within the watsonx platform enable the automation and optimization of data pipelines, with the active use of metadata and the creation of data products.
Global presence and strategy:
IBM operates in more than 175 countries and has a network of over 1,600 partners, including consulting firms and system integrators. Its solutions support key business processes through scalable and modular capabilities within the infrastructure and hybrid cloud. Support for advanced AI functionalities such as RAG (retrieval-augmented generation) and data fabric architecture stands out.
Advanced streaming capabilities :
Thanks to the acquisition of StreamSets, IBM now enables end-to-end processing and real-time data delivery for complex data streams in hybrid and multiple clouds. As part of its development plan, IBM further strengthens the capabilities of streaming connectivity and change data capture (CDC) technology, with expanded support for cataloging and tracking data origins within a modular data fabric approach..
Source: Gartner (2024), Magic Quadrant for Data Integration Tools
Cognos Analytics: A reliable platform for your business
