Trends and challenges in the telecom industry
Legacy Systems & Fragmented Customer Valuable Data- Challenges in Adopting AI (Governance)
- Customer Centricity & Loyalty Transformation
- Omnichannel Gaps & CX Engagement Complexity
- Increasing Security & Compliance Expectations
Comping rješenje - SAS Customer Intelligence MarTech Platform Enables
Grow Revenue: Drive real-time, personalized offers that increase sales.
Retain & Grow Customers: Drive satisfaction and loyalty through real-time personalization.
Maximize ROI: Optimize campaigns with data-driven insights & digital channels
Work Smarter: Automate marketing and streamline operations.
Stay Agile: Make faster, smarter decisions with advanced analytics & trusted AI support
Why SAS CI (MarTech) & Comping for Telcos?
SAS is a global leader in Customer Intelligence, recognized by Gartner and Forrester for excellence in customer engagement, analytics, and decisioning. SAS data-driven platform powers real-time personalization, journey orchestration, and predictive insights—tailored for telecom success
Comping is leading SAS partner in Adriatic/SEE supporting Telecoms to maximize SAS Customer Intelligence (Martech) ROI and success, through seamless implementation, advanced integrations, and delivery excellence.
Our project delivery expertise combines advanced segmentation, journey mapping, real-time decisioning, and robust data management and reporting to create personalized, next-best actions across channels.
Leveraging deep Telco know-how, we have empowered CRM and Marketing teams to drive acquisition, retention, and upsell in both B2C and B2B segments.
Quantified benefits for Market Leader Telco in SEE
Improved Engagement
Improved customer engagement rate up to 38% through highly accurate, personalized communications powered by real-time decisioning and advanced segmentation. By targeting at both client and subscription levels, we optimized CLV and analytically managed the ideal product portfolio mix, driving ARPU and MRR growth.
Higher CR - Digital Campaigns
Achieved 50% higher conversion rates in digital campaigns and upsells by using the proper channel for each customer and improving digital channel efficiency. Through real-time decisioning and event-based targeting, we delivered next-best offers while driving cost savings by moving customers to digital channels.
Overall Conversions uplift (NBA/NBO)
Delivered 28% improved conversion rates across all channels through advanced segmentation and personalized communication. By applying predictive model scores for Next Best Action and Next Best Offer, we enabled smarter targeting and dynamic customer engagement. Personalized campaigns supported retention strategy to keep churn rate significantly below market benchmark.
Campaign Efficiency Boost
Achieved 3x campaign efficiency growth by moving customers to digital channels and delivering personalized communication focused on quality, not quantity. Leveraging insights from response analytics and optimization models, we streamlined journeys, strengthened retention, prevented churn, and ensured brand-relevant offers for maximum impact.
